Adil Mohammed's Blog since 2009

Let us make the space we share better and bring the change we desire. Author is Indian Muslim, a Public Figure, Social Activist, Blogger and Media Personality. On mission to build a givers world rather than takers.

Move over dotcom, get ready for new dot age. 68% teens shop online, 91% in smaller metros own mobiles

If you want to access your lawyer’s website, you may soon be typing your lawyer’s name with the suffix ‘.lawyer’. Searching for the nearest pub? Your web search may take you to a site ending with ‘.beer’. In a move that will transform cyberspace, a wide array of new generic top-level domains (gTLDs) — the letters to the right of the dot — have now been made available, and more are on the way.

Tree-Testing-with-logos (1)Traditional gTLDs — .com, .org, .net, and even country-specific domains like .in (for India) — are likely to take a back seat as companies and individuals vie to get new domain names registered.

As of June 2, more than 295 new gTLDs, have been introduced, says Kuek Yu-Chuang, vice president and managing director, ICANN Asia Pacific.

The Internet Corporation for Assigned Names and Numbers, or Icann, is a non-profit entity that coordinates the internet address system. “Such expansion will not only enhance competition and innovation, it will also widen consumer choice,” said Yu-Chang. A measured rollout is in place, and the domain name system could expand to more than 1,300 gTLDs.

ICANN, which plays a key role in policy formulation and administration of gTLDs, began discussions at a global level with varied stakeholders over eight years ago. Today, the process of expansion of domain names has gathered steam.

In the past two months, a wide range of new gTLDs bearing dot-suffixes such as: bio, mortgage, investments, tax, market, yachts, autos, motorcycles, beer and vodka have been introduced. A host of new gTLDs ending with the dot-suffix lawyer, vet, engineer, dentist, attorney et al will also help professionals while ‘.brand’ will help companies acquire a distinct identity.

Registering a domain name could cost a buyer anything ranging a few hundred rupees to Rs 50,000 or even more depending on the extension and the nature and category of the particular domain name.

Currently, registry companies are vying with each other to bag rights to new gTLDs. Registries hold the database of all registered domain names in a certain gTLD and help convert the names into IP addresses.

For instance, Radix, a leading registry in Asia, which was set up with an initial investment of $30 million to secure the rights to acquire and operate several of these new gTLDs, has won uncontested three domains: ‘.space’, ‘.host’ and ‘.press’. Via a private auction, it also bagged ‘.website’ for an undisclosed sum and is also in the running to operate 18 more gTLDs including: ‘.web’, ‘.music’, ‘.online’, ‘.blog’ and ‘.shop’. Radix says it is applying for domain names that have high appeal. “We expect generic gTLDs like ‘.website’ to gain a significant foothold once launched, as these cut across various categories,” says Sandeep Ramchandani, business head, at Radix.

The jury is out on whether or not the unprecedented domain name expansion will boost cyber-squatting (where domain names of famous personalities or well-known trademarks are registered by third parties) and confuse users. Some have objected to suffixes like .suck which could be used to defame businesses.

Supreme Court advocate, Pavan Duggal prefers to focus on the brighter side: “The new gTLDs will enable companies and individuals to create a niche presence on the internet. It will also enable information seekers to easily access the relevant sites.”

Even as ICANN has a robust system in place to prevent misuse, he does advise companies to expand their portfolio of domain name protection to include all possible new gTLDs that are being opened up. “This will prevent cyber-squatting,” says Duggal.

India Inc is racing to get hold of the online branding tool. “About 20 gLTD applications have been received from Indian companies. This first-mover advantage will help them differentiate themselves from the competition and provide the consumer more choices,” says Kuek Yu-Chuang. Bharti has applied for ‘.Airtel’ and ‘.Bharti’, while Infosys has applied for ‘.Infosys’ and ‘.Infy’. Applications by Reliance are for ‘.Reliance’, ‘.RIL’ and ‘.Indians’. Other companies that have applied include: Dabur, HDFC, Lupin, State Bank of India and TVS Sundaram group.

For India Inc, lots in a name

India Inc is racing to get hold of the online branding tool. “About 20 gLTD applications have been received from Indian companies. This first-mover advantage will help them differentiate themselves from the competition and provide the consumer more choices,” says Kuek Yu-Chuang. Bharti has applied for ‘.Airtel’ and ‘.Bharti’, while Infosys has applied for ‘.Infosys’ and ‘.Infy’. Applications by Reliance are for ‘.Reliance’, ‘.RIL’ and ‘.Indians’. Other companies that have applied include: Dabur, HDFC, Lupin, State Bank of India and TVS Sundaram group.

MUMBAI: Almost seven out of 10 urban teenagers shop online and teenagers in mini-metros are ahead of their metro counterparts in adopting digital lifestyles, found a survey. The survey, which aimed to study the digital preferences of high school students, also found over 48% respondents had bought clothes and accessories online.

The TCS Gen-Y 2013-14 survey covered 18,196 students aged between 12-18 years across 14 cities in the country. Over 68% respondents said they shop online, compared to 37% last year. “While the number of teenagers who shop online has definitely increased, the difference in what they are shopping is stark. Last year, they were shopping for low value things like movie tickets and books, but this year clothes and accessories have taken the lead,” the survey said.

While over 82% teenagers own a mobile phone in the metros, the numbers are higher in mini-metros at 91%. Similarly, teenagers from mini-metros also lead in the use of social media for school projects, with over 66% agreeing it helps them perform better in studies compared to 60% in metros. “Students have started using the internet for self learning and projects. Classrooms are taking that ahead and holding discussions,” said Ajoy Mukherjee, the company’s executive vice-president and global head of human resources.

Mobile phones and tablets were the most popular gadgets with teenagers, while Facebook continued to remain their most preferred social network. Over 85.8% of respondents were registered on it and more than 21% posted on the site everyday.

However, micro-blogging site twitter was not too popular with the teenagers. Over 31% respondents said they had a twitter account, only 2.7% said it was their most preferred social network. “The low popularity may be because the teenagers find it more complex,” the survey said. Over 87% think social media has made them aware of current affairs.

The survey, which also looked at the career preferences of teens, found IT and engineering were their top two choices but observed a growing interest in media and entertainment compared to last year. Almost 10% respondents picked media or entertainment as their top three preferred choices.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 12, 2014 by in Uncategorized and tagged , , .

Catagories

Archives

%d bloggers like this: